Nexus Business & Management Journal (NBMJ) is a peer-reviewed academic journal focusing on research and scholarly developments in business and management. The journal publishes original theoretical, empirical, and applied studies covering strategic management, human resource management, marketing, entrepreneurship, organizational studies, finance, accounting, and business economics. NBMJ provides a scholarly platform for academics, researchers, practitioners, and policymakers to disseminate research findings, exchange knowledge, and address contemporary and emerging issues in national and international business environments. The journal is published twice a year, in April and October.